Marketing Copy and Video That Grows Local Business
But there are also new technologies that emerge that allow us to do bigger and better things. For example, interactive video technology is one of those new technologies that allow marketers to customize video content for their viewers.
We encourage our clients to make sure that they are using one or more of these practices and we help them to put them in place. The end result is that done correctly, these practices will help our client's business make a difference in the lives of customers, patients, and clients:
- Press Releases
- E-mail marketing
- Special Reports/White Papers
- Blog Articles
- Video Marketing
- Old content re-purposed into video
News or Press Releases
Press Releases, when syndicated to authority media sites across the web, will elevate a local business search ranking position, and amplify its brand. It's an underutilized marketing strategy by most local businesses.
We take the time to understand your objectives and then we formulate a plan to create a regular drumbeat of news. We publish these press or news releases through a platform that is often picked up by over 200 online news media outlets.
Here’s the bottom line: The easiest way to reach your customers… without annoying them … is by announcing something, anything, new. Nobody gets tired of news. It’s always different.
It’s the perfect excuse to grab your customers’ attention, without looking like you’re trying to. …And your best customers will actually thank you!
Answer honestly: Which business would you go to, A or B? A. One that improves something every single month? B. …Or their competitor, who hasn’t updated a darn thing in 10 years?
You may be thinking…”Hey, that sounds great except it’s not easy to get into the newspaper! ”
And generally speaking, that’s true… Unless we’re talking about a press release. Did you know that any business can submit a simple press release and get featured immediately on the websites of 200+ major news outfits? We actually do this every week. I’m talking legitimate local news stations, too: ABC, FOX, NBC, CBS, and also newspapers such as the Boston Globe, Miami Herald and more. Let me show you an example of a news release we wrote for one of our clients that was picked up by over 200 media outlets:
You don't have to have a quarter-million dollar product or service. Every day changes work just fine. Issue news regularly, and you'll quickly differentiate yourself from your competitors.
Not sure what topic to do a news release on? Our publication "106 Reasons To Do A Press Release" will open your eyes to some creative ways to keep you in the news in front of your customers and clients. You'll be amazed at the marketing opportunities you've been overlooking.
Who said email marketing is dead? Any local, regional, or national business that's not building an email list is losing business. We show you how to get prospects, leads, and customers to opt into your e-mail list.
The marketing darling of many today are chatbots. Although we believe strongly in their effectiveness, chatbots are built on a platform that is owned by Facebook, Google, or another third party. Therefore you're at the whim of their rules, and face the possibility of being banned for making mistakes that run afoul of the platform's policies.
An email list is an asset of the business that owns it. There are few businesses that wouldn't benefit from having one. If you don't have one, we suggest you build one as part of your marketing strategy.
Once they're on the list, you can send them information and deals that are useful to them, and they'll like it too. Except for a small cost in getting them on the list, email marketing is forever free (at least as long as they don't opt out).
Whether it's a single email or an email series, we always start our email campaigns by asking three questions:
- What is the objective? (hint: it's not to make a sale - It's to build a relationship so that they'll want to buy)
- Who is the target audience?
- What is the theme for the campaign?
With these as the basis, we incorporate provocative, interesting, copy based on the AIDA principles (Attention, Interest, Desire, Action). It usually yields compelling copy.
Special Reports/White Papers
Perhaps the oldest of the effective content marketing strategies, it is particularly useful when you're trying to sell a new idea or a product or service that is more complex than normal.
In those cases, it's important to communicate the benefits and features in a way that creates enough interest in the product or service that makes the reader want to find out more.
We've written white papers and special reports for industries as varied as engineering, health care, senior care, nutraceuticals, pet services, and real estate,
We specialize in understanding, simplifying and communicating clearly to prospects, leads, and customers.
We encourage our clients to find their voice and exercise it frequently. A blog or article can be a great way to do this. Its primary purpose is not to sell, but to provide great information for your following. it's a way of becoming the "go to" expert in your field.
The problem is that many businesses don't have the time or staff to do this on a regular basis. We know that's a challenge. Contact us today to discuss possible solutions. You'll be surprised at how effective this can be.
There's more video uploaded to Youtube in 30 days, then there was in 3o years of major network TV publishing.
Many businesses lose out on the opportunity to get their products, services, people, or customers on video. YouTube can be a businesses' best friend. It is so effective at getting your message out in a medium that has become the fastest growing platform in business - one that shows no sign of slowing in the future.
There is NO better way to reach your customers than with VIDEO!
It’s been said that “A Picture is Worth a Thousand Words.” If that’s true, then how much is a Video worth? Beyond the fact that people like to watch videos and prefer them to reading sometimes.
It is also more effective for a prospect to hear and see your message communicated in multi-media videos than to simply read plain text.
Do you know what the 3 most-visited websites on the Internet are? #1 and #2 are Google and Facebook, respectively. And #3 is YouTube.
In truth, many people these days are too busy to read huge chunks of text on a website, and even when they do read, they skim, often missing some of the most important points you wanted to get across.
In fact, you’re probably skimming this page right now. . . aren’t you?
It’s ok; we all do it.
“With a video, however, your audience will hear every word and see every image, and your message becomes much easier to understand and digest, especially to someone without a lot of time and patience.”
Having a video on YouTube which is embedded on your website can help you rank higher in Search Engine results.
“In fact, a webpage with a video embedded on it is 50 times more likely to rank on Google’s First Page than a webpage without a video.”
Videos are also incredibly easy to share on Social Media, increasing the odds that your message could “go viral”!
Some of the benefits and features of our service
- Professional quality videos
- Interactive video technology
- Experts at creating videos
- Highest standards in the Industry
- Experts at creating interesting and compelling content in videos.
- We keep SEO in mind and match your market and keywords in the video.
- You completely own the video and all distribution rights
- Excellent customer service
- Fast turnaround time
- Affordable price, and high quality
No matter what you’re promoting, you can explain it better with a video.
Best of all, creating short YouTube Videos that explain your business is one of the best ways to present your services.
For All Your Marketing Content Creation Needs
We specialize in turning your presentations, images, and other media sources into informative creative videos that can be used for marketing your business.
Don't forget that you likely have a ton of existing content that can be re-purposed and used in different ways to make it new and fresh again. We recommend a process of asking simple questions about your business, turning those answers into short articles, and then making short videos from the articles. Once many articles are written they can be turned into longer form content such as a book, or report, all designed to offer your customers information of value, and position your business as a solution to their problems.
Call (941) 256 -2468 today to learn more about our Video Creation Services for small businesses.