If your website is confusing or not bringing you the results you want, it's likely that it needs optimization.
Your website is like your 24 hr a day sales team. People arrive at the site and if your site appearance, content, and feel is good and professional, then you have a chance at picking up a new customer, client, or patient.
Even before that, the site has to have enough ranking juice that Google will display your site when people are searching for products and services like yours.
Improving website performance requires three things:
The analysis of the site's ranking factors
The "compellingness" of your content
The overall look and feel
Most site assessments address the first issue. We work with all three in our audit and specialize in local business audits.
Our main audit tools for local businesses are:
Google Search Console
Website structure assessment
Persuasive copywriting principles
Google My Business and Google Maps optimization techniques
It's really important that you analyze your site with these tools to determine what adjustments need to be made in order to keep up with or stand out from your competitors.
If you don't have Google Analytics and Search Console, we'll set it up for you. We'll create specific reports that track metrics important to a specific business. We'll need access to your Google Analytics and Search Console accounts.
For the content audit, we focus on your messages, and how effective they are at getting a clear message that causes site visitors to take action.
Our experience, tools, and checklists for evaluating items 3, 4, and 5 are second to none.
After the audit, we create recommendations for making changes to your website that you can either implement on your own, or we can help if needed.
We're Google Analytics certified, and committed to the success of our clients.
Give us a call today. You'll be surprised at how affordable it is, and how many things you can change to improve how you're found on the web, and how well your 24 hr sales team can perform.