Social Media can take over your life, often with no real payback. We advise our clients to focus on two, maybe three social media platforms that are most important to the business, and leave the rest to personal use. Of the three that you select, get really good at one of them, and have a good working knowledge of the other two.
A special mention here goes to Google+, particularly if you are a local business. There's almost no way to get around having to get your business verified, and found on Google Maps. There are other advantages as well including the ability to respond to reviews left by people on Google+ and as many You Tube channels as you'd like.
Be honest, how many times have you headed for a facebook group with all the right intentions to engage in a worthwhile topic with other members, and got waylaid by a cute cat video? That's why managing what you do on social media is important - so that you minimize wasted time and extract the maximum gain.
Our pick for the default top three for business use? LinkedIn, Twitter, and Facebook. But these will vary depending on the business. For example, highly visual products like fashion, may be better off with Pinterest as one of the top three.
Find a system to help you manage and automate some of the functions that build a social media following. Hootsuite, and Buffer are two possibilities. They help you to organize your engagement, schedule posts, and overall help your social media efficiency.
Another tip is to get educated on the use of each network. There are thousands of good courses out there on the use of social media, many of them free.
We have systems that help you build a following and find targeted leads on both Twitter and LinkedIn. We focus on these social platforms as both an opportunity to network with other professionals, as well as a prospecting tool.
Give us a call and we'll help you think through a social media strategy for your business.