Years of developing and launching consumer products has taught us a thing or two about product launch and product sales that we've turned into a comprehensive launch formula.
We've built this process using Amazon's world class fulfilment and launch process used by large and small companies all over the world. We call it our "Amazon Page 1 Process".
It's useful for any company launching a new physical product, or for those who want to increase their brand visibility or existing Amazon product sales.
This strategy leverages Amazon’s powerful internal product marketing system, their customer base of 300M members, 50M Prime members, global reach, and delivery infrastructure, as important parts of the product sales plan.
The goal of AP1 is to take our client's product to the top 3 – 5 position of page 1 of Amazon’s search results for important keywords. Achieving this position:
Drives a large volume of sales
Describes the client's mission to every Amazon customer who lands on the product page (even if they don't buy, or are not searching for the product)
Carries a powerful Amazon link back to the product website
This is done through a specific, stepwise Amazon launch and marketing process using best product launch practices employed by large companies like Coke and Pepsi to launch new products efficiently and affordably.
The B2B Resource Team (B2BRT) will manage and execute this project in collaboration with the client. B2BRT has experience in major consumer product launch and marketing, and has helped other sellers sell their products on Amazon.
Product - People – Process – Profit Overview
Focuses on one product initially, optimizing product descriptions, bullet points, images, and the important keywords that will help your product to rank in an Amazon search. Product must be Prime Eligible (shipped by Amazon FBA), and meet Amazon’s packaging, labeling, and shipping requirements.
Includes a 4-8 week product maturation phase to build modest but steady sales, create 5 star reviews, feedback, and tweak the copy, demonstrating a solid foundation as an Amazon seller.
Schedules a one week Launch Week after product maturation, where daily sales are maximized through the use of online marketing, sponsored ads, and product promotions. Launch week daily sales shows Amazon that the product is worthy of page 1 rankings. A best guess is 50-100 sales per day in this category will be necessary, during the week to drive rankings up.
Uses special tools that integrate with Amazon and track product rank, handle customer feedback, and communicates with customers in ways that build goodwill and good ratings.
Drives external traffic to the Amazon page, using a combination of You Tube, customer list emails, social media announcements, Adwords, Facebook ads, and press releases.
After product #1 is rolling, we can add additional products one-by-one, working together and following the same process.
We work as a team with B2BRT providing the process, knowledge, execution. the client provides inventory, guidance, active involvement in communications and decisions, and funds upfront expenses.
In summary, we leverage our experience, tools, product launch marketing knowledge, and the Amazon system to "Climb Mt Everest". This means there is a single goal, but we do not know the exact challenges we face. Our mantra must be "do whatever it takes."