Over the years we have noticed that there are certain effective marketing practices that are timeless. They don't seem to lose their punch with the introduction of new technology, or social and business practices.
The good news is that a content campaign can be started with re-purposed content that many clients do not realize they have lying around.
We encourage our clients to make sure that they are using one or more of these practices and we help them to put them in place. The end result is that done correctly, these practices will help your business make a difference in the lives of your customers and clients:
Special Reports/White Papers
News or Press Releases
We take the time to understand your objectives and then we formulate a plan to create a regular drumbeat of news. We publish these press or news releases through a platform that is often picked up by over 200 online news media outlets.
Here’s the bottom line: The easiest way to reach your customers… without annoying them … is by announcing something, anything, new. Nobody gets tired of news. It’s always different.
It’s the perfect excuse to grab your customers’ attention, without looking like you’re trying to. …And your best customers will actually thank you!
Answer honestly: Which business would you go to, A or B? A. One that improves something every single month? B. …Or their competitor, who hasn’t updated a darn thing in 10 years?
You may be thinking…”Hey, that sounds great except it’s not easy to get into the newspaper! ”
And generally speaking, that’s true… Unless we’re talking about a press release. Did you know that any business can submit a simple press release and get featured immediately on the websites of 200+ major news outfits? We actually do this every week. I’m talking legitimate local news stations, too: ABC, FOX, NBC, CBS, and also newspapers such as the Boston Globe, Miami Herald and more. Let me show you an example of a news release we wrote for one of our clients that was picked up by over 200 media outlets:
You don't have to have a quarter-million dollar product or service. Everyday changes work just fine. Issue news regularly, and you'll quickly differentiate yourself from your competitors.
Not sure what topic to do a news release on? Our publication "106 Reasons To Do A Press Release"will open your eyes to some creative ways to keep you in the news in front of your customers and clients. You'll be amazed at the marketing opportunities you've been overlooking.
Who said email marketing is dead? Any local, regional, or national business that's not building an email list is losing business. We show you how to get prospects, leads, and customers to opt in to your e-mail list.
Once they're on the list, you can serve them up information and deals that are useful to them, and they'll like it too. Except for a small cost in getting them on the list, email marketing is forever free (at least as long as they don't opt out). What marketing could be more effective? SMS messaging is also a great option here because of the explosion in mobile devices.
Special Reports/White Papers
Perhaps the oldest of the effective content marketing strategies, it is particularly useful when you're trying to sell a new idea, or a product or service that is more complex than normal.
In those cases, it's important to communicate the benefits and features in a way that creates enough interest in the product or service that makes the reader want to find out more. We specialize in understanding, simplifying and communicate clearly to prospects, leads and customers.
We encourage our clients to find their voice and exercise it frequently. A blog or article can be a great way to do this. it's primary purpose is not to sell, but to provide great information for your following. it's a way of becoming the "go to" expert in your field.
The problem is that many businesses don't have the time or staff to do this on a regular basis. We know that's a challenge. Contact us today to discuss possible solutions. You'll be surprised at how effective this can be.
Many businesses lose out on the opportunity to get their products, services, people, or customers on video. You Tube can be a businesses' best friend. It is so effective at getting your message out in a medium that has become the fastest growing platform in business - one that shows no sign of slowing in the future.
For All Your Marketing Content Creation Needs
We specialize in turning your presentations, images, and other media sources into informative creative videos that can be used for marketing your business.
Don't forget that you likely have a ton of existing content that can be re-purposed and used in different ways to make it new and fresh again. We recommend a process of asking simple questions about your business, turning those answers into short articles, and then making short videos from the articles. Once many articles are written they can be turned into longer form content such as a book, or report, all designed to offer your customers information of value, and position your business as a solution to their problems.
Contact us today to discuss these and other content marketing strategies, and how we might help.